International Digital Business

Study of the global digital economy and business environment.

International e-commerce, cross-border payment systems.

Application of digital business models in global market conditions.

Digital strategies and practices of international companies.

Big Data Management

The concept and basic technologies of Big Data.

Methods of collecting, storing and processing data.

Management of SQL and NoSQL databases.

Application of data analytics, visualization and decision-making.

Marketing Management

Marketing concepts and market strategies.

4P model: product, price, place and promotion.

Market segmentation and selection of target customers.

Brand management, digital marketing and customer relations.

Digital Business Management

Formation of digital business models.

Managing e-commerce, startups and online platforms.

Increasing efficiency through digital technologies.

Business process automation and innovative management.

Digital Government and E-Commerce

The concept of e-gov and digitization of public services.

Types of e-commerce (B2B, B2C, C2C).

Online payment systems and electronic signatures.

Digital integration between government and business.

Fundamentals of Cybersecurity

The concept of cybersecurity and the main threats.

Methods of protecting personal and corporate data.

Cryptography and password management.

Internet security, types of attacks and their prevention.

Digital Agribusiness

Application of digital technologies in agriculture.

IoT, drone and sensor technologies in agribusiness.

Sale of agricultural products through electronic trading platforms.

Digital management and data analysis in farms.

The Department of “Marketing and Digital Economics” of the Higher School of Business and Entrepreneurship under the Cabinet of Ministers of the Republic of Uzbekistan was established in 2020 and was reorganized by the Resolution of the Cabinet of Ministers of the Republic of Uzbekistan No. 904 dated December 30, 2024 “On measures for the effective organization of the activities of the Higher School of Business and Entrepreneurship under the Cabinet of Ministers of the Republic of Uzbekistan”. The department specializes in training personnel in the master's degree specialty “MBA Digital Economics - 70411302”.

The goal of the department is to train competitive, highly qualified specialists with modern knowledge and skills in the field of marketing and digital economics, who contribute to the development of the country’s economy and business by enhancing their scientific potential and strengthening practical competencies.

Main tasks of the department:

Educational tasks:

• Development and improvement of master’s programs in the fields of Marketing and Digital Economics;
• Organization of the educational process based on modern curricula, interactive methods, and digital platforms;
• Providing students with in-depth knowledge in the areas of marketing strategy, digital business, e-commerce, data analytics, e-government and commerce, and international marketing.
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Research tasks:

• Conducting relevant scientific research in the field of marketing and digital economics;
• Developing scientific projects in priority areas such as digital transformation, digital business management, e-government and commerce, and international marketing;
• Enhancing the scientific potential of the faculty and publishing research articles in international journals.
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Practical and innovative tasks:

• Implementation of practical projects, consultations, and trainings in cooperation with businesses and government organizations;
• Supporting the creation of startups, innovative ideas, and digital products;
• Engaging students in the labor market through internships.
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Tasks of international cooperation:

• Implementation of joint programs and scientific projects with foreign universities;
• Organization of faculty and student exchanges;
• Integration of advanced international experience into the educational process.
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Official name of the department:

• In Uzbek language: «Marketing va Raqamli iqtisodiyot»;
• In Russian: «Маркетинг и цифровая экономика»;
• In English: Marketing and Digital Economics.

The activities of the department are studied and evaluated by a special commission established by order of the Director of the Graduate School at the end of the academic year or, if necessary, during the academic year. In this case, the performance rating of the department and its head is determined based on the ratings of the faculty members working within it.

The procedure for evaluating the performance of the department, its head, and the faculty members is approved by the Director of the Higher School.

Based on the information provided by the special commission, the Director of the Graduate School submits the results of the department head’s performance for discussion at the Academic Council of the Graduate School and determines the corresponding measures.

Professors and associate professors of the department are reviewed and evaluated by the head of the department at the end of the academic year or, if necessary, during the academic year. In this case, the performance rating of professors and associate professors is determined based on the ratings of the head of the division and students.

The head of the division is responsible for the overall management of the division and is the person accountable for its activities.

The head of the division carries out his or her duties in accordance with the charter of the division and the job description.

The head of the division effectively organizes and coordinates the activities of the division’s staff.

The department has the status of a basic structural unit of the Graduate Business School, which carries out the training of masters in the areas of "Digital Business Management", "Agribusiness", "Electronic Government and Commerce" and "Marketing Management" of the master's degree in the department of "Marketing and Digital Economy" and the training of highly qualified scientific and pedagogical personnel, as well as work with other divisions (departments and departments, branches) of the Graduate Business School, personnel customers and other interested parties in accordance with the procedure established by law.

The department includes professors and lecturers working in the positions of professors, associate professors, as well as basic doctoral students (DSs), doctoral students (PhD) and independent researchers, scientific staff, interns attached to the department.

The weekly (5-day) working day of professors and lecturers does not exceed 36 hours.

The professor-teacher may carry out research and educational-methodological work on these types of scientific-pedagogical creative work, based on the requirements of the nature and content of the personal work plans established by him/her, without being disconnected from the main place of work.

The professor-teacher conducts training sessions in the classrooms indicated in the lesson schedule or online.

The department may have educational and scientific rooms, offices and other structural units that provide educational and scientific research processes, as well as a regularly operating Scientific Seminar.

The department may establish branches, joint creative groups and innovation centers on the territory of organizations that are personnel customers on a contractual basis and use the specialists and material and technical base of these organizations in accordance with the agreement.

The activities of the department are studied and rated by a special commission formed by order of the director of the Graduate Business School at the end of the academic year or, if necessary, during the academic year. In this case, the rating of the activities of the department and its head is determined based on the ratings of the professors and teachers working in it.

The procedure for rating the activities of the department, its head and professors and teachers is approved by the director of the Graduate Business School.

The director of the Graduate Business School, based on the information of a special commission, submits the results of the activities of the head of the department for discussion at the Academic Council of the Graduate Business School and determines appropriate measures.

The professors and associate professors of the department are studied and rated by the head of the department at the end of the academic year or, if necessary, during the academic year. In this case, the rating of the activities of professors and associate professors is determined based on the ratings of the head of the department and the listeners.

The head of the department is the person responsible for the general activities of the department.

The Department of Marketing and Digital Economy conducts research in a wide range of areas. In particular, the scope of the department's research includes marketing theory and practice, consumer behavior, market analysis and segmentation, theoretical foundations and practical mechanisms of the digital economy, e-commerce and fintech technologies, international marketing and foreign economic activity strategies, innovative management and startup development, brand creation, strategic communications, advertising and PR technologies, social marketing, green economy and ecological marketing, marketing analytics based on big data, artificial intelligence and digital technologies, regional and network marketing, tourism and service marketing, as well as corporate marketing management and scientific research on sustainable development.

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  Kenjaboyev Aman Turgunovich

  Head of the department

  Professor

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  Ganikhodjaev Borikhon Fatkhullaevich

  Associate professor

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  Khatamov Nurbek Ochildevich

  Associate Professor