A master class on "Strategy for the Formation of New Sources of Income through Digital Business Models" was organized at the Graduate School of Business and Entrepreneurship. The event was attended by Barnoxon Artikhodjayeva, a UN Development Programme mentor, Head of Department at the Pharmaceutical Technical University and founder of the LiPatch startup. 

  This master class was aimed at exchanging practical knowledge and experience on digital business models, attracting investments and developing the digital ecosystem. Participants gained theoretical and practical knowledge in the following areas:

essence and types of digital business models; strategies for the formation of new sources of income; modern methods of attracting investors; analysis of international experience and successful projects; approaches to the formation of a competitive advantage; mechanisms of sustainable development and social impact. 

  During the event, participants participated in analytical classes based on real cases and received useful recommendations for creating digital business models and their practical application. 

  This master class has become an important platform for exchanging experience and knowledge for those who strive to transform innovative ideas into practical business projects in the context of the digital economy, as well as to form a competitive and sustainable business model.