A two-day international seminar on "Strengthening the Digital Future of Uzbekistan: Trends, Legal Foundations and Global Opportunities" was held at the Graduate School of Business and Entrepreneurship, organized with the support of the Asian Development Bank.

  As part of the second day of the seminar, participants were divided into small groups in the form of case studies and practical discussion sessions. During the event, they analyzed existing problems, innovative solutions and new business opportunities in the field of e-commerce for local entrepreneurs.

  Participants worked on practical cases on promoting national products in international markets, developing effective strategies on e-commerce platforms and using digital marketing tools.

  Also, during the exchange of views with foreign and domestic experts, issues of applying effective e-commerce mechanisms for access to export markets for small businesses and manufacturing enterprises were discussed.

  As a result, the group discussions served to develop specific recommendations for entrepreneurs on practical directions, digital marketing approaches, and increasing export potential.

  Following the event, the experts put forward practical proposals aimed at strengthening the e-commerce infrastructure of Uzbekistan, improving the quality and reliability of digital services, as well as strengthening the position of national brands in international markets.

  At the end of the seminar, participants were awarded certificates of successful completion of the seminar. This event was an important step towards the further development of the digital economy of Uzbekistan, support for e-commerce and strengthening international cooperation.