A practical training session was organized at Crowne Plaza Tashkent Hotel for listeners of the DE-3ru(25S-f) group of the Graduate School of Business and Entrepreneurship as part of the courses “International Digital Business” and “Big Data Management”.

The main objective of the practical session was to connect listeners’ theoretical knowledge with the real business environment and explore the opportunities for applying digital technologies, international business processes and big data in the operations of a modern hotel.

During the session, using Crowne Plaza Tashkent Hotel as an example, listeners had the opportunity to learn about the organization of international hotel business operations, digital services, customer relationship management, online booking systems and the promotion of services through digital channels.

Furthermore, within the framework of the course “Big Data Management”, particular attention was paid to organizing customer data, making effective use of databases, analyzing customer behavior and understanding the importance of such analysis in making management decisions. From the perspective of the “International Digital Business” course, the session covered the digital business models of international hotel chains, working with global platforms and ways to enhance competitiveness in the digital environment.

Such practical sessions play an important role in developing listeners’ professional competencies, strengthening their ability to apply modern digital business tools in practice and integrating theoretical knowledge with the real-world operations of enterprises.