The online E-Commerce Business Accelerator, implemented by Wildberries with the support of the Graduate School of Business and Entrepreneurship, continues for representatives of small and medium-sized businesses, as well as enterprise managers from Uzbekistan. The programme is being conducted from 1 to 31 August of this year.

The Business Accelerator has already attracted a broad audience, including representatives of manufacturing enterprises, artisans, trading companies, and entrepreneurs from various regions of Uzbekistan engaged in the online sale of goods through marketplaces. More than 120 representatives of small and medium-sized businesses from across the country took part in the latest session.

On 28 August, Elena Byvaltseva, an international expert in marketplace sales and advertising, delivered a presentation entitled “Product Listing Optimization and Advertising Management.” The session included a detailed overview of the specific features of managing sellers’ product listings on marketplaces.

In particular, the expert presented practical recommendations on the effective optimization of product listings, including the proper calculation and development of unit economics, the use of methods to increase customer traffic, the appropriate selection of product pricing ranges, and the effective organization of advertising campaigns on the marketplace.

Special attention was given to practical tools that enable sellers to enhance the attractiveness of their product listings, increase the number of views and conversion rates, and make more efficient use of Wildberries advertising instruments to promote their products.

During the session, Alexey Afalov, a partner of Wildberries, delivered a presentation entitled “Scaling and Team Building on Marketplaces.” He introduced Uzbek entrepreneurs to approaches for scaling businesses in the field of online sales, as well as to methods for establishing effective teams to operate on marketplaces.

Participants were also provided with an effective framework for the daily organization of each team member’s work to support and ensure the successful sale of goods through the marketplace.