A round table on the topic “Marketing and Effective Sales of Products” was held at the Women’s Entrepreneurship Center of Kumkurgan district on the initiative of the Surkhandarya regional branch of the Graduate School of Business and Entrepreneurship, with the participation of craftswomen and women planning to start their own entrepreneurial activities.

During the event, participants were provided with practical recommendations on bringing products to the market, studying customer needs, pricing strategies and the effective use of modern advertising and promotion tools, as well as the application of marketing technologies in business development.

Special attention was paid to the sale of handicraft products through local markets and electronic trading platforms. Participants discussed opportunities for building their own brand, expanding their customer base and increasing the competitiveness of their products.

Within the framework of an open dialogue, specialists answered in detail the participants’ questions regarding the organization and development of entrepreneurial activities. The proposals and initiatives of women aimed at further expanding business opportunities and strengthening their economic activity were also discussed.

The round table served as an important platform for exchanging experience, gaining new knowledge, and strengthening the entrepreneurial skills of women interested in developing their own businesses.