On May 20 of this year, the Graduate School of Business and Entrepreneurship hosted a master class on the topic “Socially Responsible Marketing”.

The event brought together faculty members, trainees and guests. The invited speaker was Sarvar Sabirovich Kadyrov, Deputy General Director for Marketing, Sales and Service at “ALYANS AUTO”.

During the session, participants were provided with detailed insights into modern approaches to socially responsible marketing, mechanisms for integrating social responsibility into business activities, as well as its integration with marketing management.

Special attention was given to implementing corporate-level social responsibility and aligning it with marketing strategy, as well as defining the key principles and strategic directions of socially responsible marketing. Participants also received practical recommendations on strengthening brand image through social projects, achieving competitive advantages in the market, applying effective marketing approaches to low-income consumer segments, and developing long-term marketing campaigns based on environmental and social sustainability principles.

The master class enabled participants to gain a deeper understanding of the practical aspects of socially responsible marketing, explore real business experience, and enhance their professional knowledge and competencies.