On May 20 of this year, the Graduate School of Business and Entrepreneurship hosted a master class on the topic “Socially Responsible Marketing”.

The event brought together faculty members, trainees and guests. The invited speaker was Sarvar Sabirovich Kadyrov, Deputy General Director for Marketing, Sales and Service at “ALYANS AUTO”.

During the session, participants were provided with detailed insights into modern approaches to socially responsible marketing, mechanisms for integrating social responsibility into business activities, as well as its integration with marketing management.