A master class on "Preparing Small and Medium Business Entities for International Markets" was held at the Graduate School of Business and Entrepreneurship. The master class was conducted by an international expert, a specialist with over 15 years of experience in retail and commercial development and the Founder & CEO of “37 Oaks” Consulting in the USA, Terrand L. Smith.

During the master class, modern strategies for small and medium-sized business entities to enter international markets, mechanisms for entering online and retail markets in the USA, and issues of preparing products for export and adapting them to international requirements were discussed in detail.

Participants were also provided with practical recommendations on effective work with customers, the formation of distribution systems, and innovative approaches to developing e-commerce. During the event, an open dialogue was organized, and listeners had the opportunity to receive detailed answers from a specialist to their questions.

This master class served as an important platform for enhancing the participants' knowledge and skills in conducting international business, as well as for establishing new partnerships.

At the conclusion of the event, participants highly praised the practical significance of the master class and emphasized the need to organize such meetings regularly.