On April 21, 2026, an online event on "Marketing and Effective Product Sales" was organized for students of the "Surkhandarya Innovative Household School" in the Termez district. The event was held jointly with specialists from the Surkhandarya regional branch of the Graduate School of Business and Entrepreneurship and the regional department for employment and poverty reduction.

The meeting covered topics such as the main principles of marketing, modern stages of its development, customer segmentation and competition analysis. Additionally, detailed information was provided regarding digital marketing, sales funnels, brand development, pricing strategies and customer engagement mechanisms.

During the event, participants were provided with useful recommendations on effective product sales, market competitiveness and the development of practical trading skills. Special attention was also paid to the development of KPI-based marketing, analytics and artificial intelligence.

In conclusion, the participants enhanced their knowledge of modern approaches in marketing and sales, gaining practical knowledge to apply in their business activities.