The Khorezm Regional Branch of the Graduate School of Business and Entrepreneurship, together with the Khorezm Regional Department of Family and Women's Affairs, held a short-term practical business event titled "Assistance in Selling Handicraft Products via the Wildberries Electronic Commerce Platform" on starting and conducting business in the field of electronic commerce. Entrepreneurs engaged in handicraft activities participated in the training seminar.

During the seminar, participants were provided with practical knowledge on modern e-commerce opportunities, marketing strategies and methods for effective product sales. The stages of establishing sales on marketplaces, specifically on the Wildberries platform, were also covered in detail.

Participants were provided with practical recommendations on product placement on the platform, correct pricing and effective order management processes. Issues regarding the organization of logistical processes, work with payment systems, and the management of return mechanisms were also explained.

Following the seminar, entrepreneurs gained specific knowledge and skills regarding existing opportunities in the field of electronic commerce and their practical application. This will serve the development of their future business activities.