Seminars were organized in cooperation with the Khorezm regional branch of the Graduate School of Business and Entrepreneurship and the international marketplace company Wildberries.

On March 24, at the Khiva City Tourism and Cultural Heritage Technical School and on March 25, at the Mamun University in Urgench, a seminar "Starting and Doing Business in the Field of E-commerce" was held for 25 local entrepreneurs and artisans. Establishing sales on the Wildberries platform at Ma'mun University, practical seminar-trainings were organized for 100 students on training in the profession of "Marketplace Manager" A total of 150 participants took part in these events.

The main goal of the seminars is to train entrepreneurs, artisans and manufacturers of the region in the skills of selling their products not only in the domestic market, but also in foreign markets through the Wildberries platform.

During the seminars, participants were presented with practical knowledge on opening a salesperson's personal account on the platform and the legal basis of doing business, issues of delivering products to Wildberries warehouses and optimizing sales processes, as well as correctly filling out product cards on the marketplace, the importance of photo content and the effective use of internal advertising.

Khiva is known for its traditional headwear, dried dishes, handmade carpets and souvenirs. According to representatives of Wildberries, Khorezm products are in high demand in the international market, especially in the CIS countries.

During the seminar, the participants received practical answers to their questions. Many entrepreneurs received consultations during the event on how to register on the platform and place their first goods.