Within the framework of the event, participants got acquainted with the key stages of product creation - from the idea to entering the market, mastered the methods of market research and identifying customer needs, as well as studied the principles of product positioning and value proposition formation.

Special attention was paid to product management tools and strategies, teamwork and product development planning, as well as analysis of real cases to develop practical recommendations.

The master class was conducted by Kadirov Sarvar Sabirovich, Deputy General Director for Marketing, Sales and Service at ALYANS AUTO. The event sparked lively interest among participants and became a useful platform for exchanging experiences in the field of product management.