The Khorezm regional branch of the Graduate School of Business and Entrepreneurship, together with the Family and Women's Department of the Khorezm region, held a short-term practical business event on the topic "Starting and conducting a business in the field of electronic commerce". Entrepreneurs engaged in craftsmanship activities in the region participated in the training seminar.

During the event, participants were provided with practical knowledge on marketing strategies in e-commerce, methods for effective product sales and establishing sales on marketplace platforms, particularly through Wildberries. Additionally, the processes of placing goods on the platform, setting prices, managing orders and working with customers were explained in detail.

At the seminar, practical recommendations were also given on the logistics system, payment acceptance and refund processes, as well as existing opportunities in e-commerce for entrepreneurs.

The event contributed to the development of participants' digital trading skills and the promotion of their export-oriented products to broad markets.