Within the framework of implementing the priority directions of the state policy on the development of the digital economy and e-commerce in the Republic of Uzbekistan, a practical seminar for business entities was held in Bukhara on February 25, 2026. This event was organized in cooperation with the Graduate School Business and Entrepreneurship and the international marketplace company “Wildberries”.

The main goal of the seminar was to teach entrepreneurs, artisans and manufacturers in the Bukhara region the skills to export their products to local and international markets through the Wildberries platform.

During the seminar, participants were given a practical presentation on doing business on the e-commerce platform and its legal framework, delivering products to Wildberries warehouses and organizing the sales process. At the same time, they were given ideas on the correct organization of product cards in the marketplace, the importance of digital marketing and its effective use.

Bukhara is famous for its ancient school of crafts, textiles and silk products. Bukhara products are in high demand in the international market, especially in the CIS countries. This seminar is aimed at expanding the export opportunities of local manufacturers and creating additional conditions for their direct access to a wide audience of buyers.

During the seminar, participants received answers to their questions. Many entrepreneurs received advice on registering on the platform and placing their first products at the event.