From July to October 2026, the Graduate School of Business and Entrepreneurship held 10 practical seminars in 10 regions in cooperation with the Wildberries platform and reached more than 1,500 entrepreneurs, artisans and specialists. The analysis shows strong interest in e-commerce in the regions and a clear need to develop practical skills.
E-commerce is becoming the shortest route for regional producers to domestic and foreign markets. A total of 107 seminar participants have registered on the Wildberries platform, 226 plan to register, and 284 wish to take a training course. Demand for training is 2.7 times the number of participants already registered on the platform.
