On 25 August 2026, the Graduate School of Business and Entrepreneurship, in cooperation with the Jizzakh Regional Administration (Khomiyat) and the international e-commerce platform company Wildberries, held a practical seminar for local entrepreneurs in the city of Jizzakh.

More than 150 business entities from Jizzakh region took part in the event. They included representatives of small and medium-sized businesses, as well as entrepreneurs who have recently started operating and plan to sell their products through online trade.

Representatives of the Graduate School of Business and Entrepreneurship briefed participants in detail on development trends in e-commerce within the global economy, on the opportunities that electronic platforms open up for small businesses entering foreign markets, and on the conditions created in the regions for exporting local products through online trade.

The importance of developing e-commerce for Jizzakh region is confirmed by a number of economic indicators. In January to March 2026, retail trade turnover in the region amounted to 131.5 percent and gross regional product to 107.7 percent against the corresponding period of last year. This indicates the steady expansion of the region’s consumer market.

At present, more than 16,000 small business entities operate in Jizzakh region. The active segment of the region’s entrepreneurs consists of some 2,300 small manufacturing enterprises, more than 1,000 entrepreneurs engaged in various crafts and over 90 local exporters. The Bakhmal, Mirzachul, Dustlik, Pakhtakor, Zomin and Arnasoy districts specialise in agriculture, while industrial sectors are developing rapidly in the city of Jizzakh and in Zafarabad district.

It should be noted that processing the products manufactured in the districts, increasing the share of value added and selling them abroad remain pressing tasks. Locally, products are often sold as raw materials. Selling finished goods under their own brand through e-commerce platforms helps to raise the economic potential of the regions and to build an e-commerce ecosystem within them.

Occupying the final link of this chain requires a product to have its own name and brand. A product without a name can compete on the market by price alone and such competition always ends in a reduced profit margin.

Participants from the region’s industrial, craft, consumer goods and processing sectors were shown that the brand card, product content, customer reviews and rating constitute the digital assets of an entrepreneur, and that it is precisely these assets that generate repeat purchases and a stable flow of sales.

If the customer does not receive the goods on time and in full, even the best product card will produce no result. 

For this reason, Wildberries experts examined in detail the planning of stock, packaging and delivery requirements and the procedures for organising order fulfilment efficiently.

In the practical part of the seminar, entrepreneurs were given information on opening an online store, completing the necessary documents, settlement and taxation matters, preparing a product card, internal advertising tools and the skills of managing an assortment on the basis of sales analysis.

Wildberries specialists used specific examples to share with participants the experience of entrepreneurs who have successfully established sales of local products on the e-commerce platform.

The event concluded with a question and answer session. The organisers agreed to continue working with the participants directly on setting up their sales on the e-commerce platform.